Our Journey
Built from Real Problems, Not Business School Theory
Back in late 2018, I was consulting for a textile manufacturer in Thai Nguyen. Great company, solid management. But every rainy season? Complete chaos with their cash flow projections. They'd built their entire financial model assuming steady production year-round.
That's when it clicked. Vietnam's economy moves in seasonal waves—agriculture cycles, weather patterns, cultural celebrations. Yet most financial advice treats budgets like they exist in some climate-controlled vacuum.
So we built something different. Started small, working with twelve local businesses in early 2020. Focused purely on helping them adjust budgets around actual seasonal realities rather than pretending those realities don't exist.
"The breakthrough came when we stopped trying to eliminate seasonal variation and started building financial strategies that worked with it instead of against it. Sounds simple now, but took us eighteen months to figure out."
By mid-2022, we'd expanded to work with manufacturers, agricultural businesses, and retail operations across northern Vietnam. Each sector has its own rhythm. Rice processing peaks differently than garment production. Tourism follows completely different patterns than both.